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Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode: 487: Innovation through customer collaboration (with Ben M. Bensaou)
Description: Welcome to an episode with a well-recognized professor, Ben M. Bensaou. Get Ben's book here: https://amzn.to/3xpI9Zb Many people think that you need a genius leader or need to become a start-up to innovate. But we all have the potential to innovate. In this episode, Ben speaks about everyone's role in innovation and how it can be performed like a habit in our everyday lives. He also discussed the need to develop a deeper understanding of customers and create a culture of collaborating with customers to offer the ideal combination of performance...