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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Leveraging user interviews to define your audience w/ Laura Vestal
Description: Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Laura Vestal, VP of Marketing at Invisibly, a company that enables people to take control of and make money from their personal data.Highlights:Educating customers about “data empowerment”Creating content that’s uniquely useful for your audienceRooting marketing decision in strategy & product analyticsLearn more about InvisiblyConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like...