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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: What the Hell is Messaging & Why Does Your Business Need It?
Description: It's the end of the world as we know it, and I feel fine. Now, you might think that I'm thinking about the song because it's election season and it feels like the end of the world, but really I thought of that song today because I've been thinking a lot about my time on the speech and debate team in high school and college. And if you don't know the folklore behind that famous REM song, let me educate you. REM one day stumbled into a policy debate tournament on the campus of the University of...