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Podcast: Brand Master Podcast
Episode: 164 | Successful Brand Strategy Example (Old Spice Repositioning)
Description: In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.
Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.
You’ll then discover how leading agency...