Want to create an interactive transcript for this episode?
Podcast: Business By The Numbers
Episode: Stop Guessing Your Ad Budget! Why Most Auto Shops Overspend and Undergrow [E195]
Description: Thanks to our partners Promotive and Wicked File“How much should I actually spend on advertising?”In this week’s episode of Business by the Numbers, Hunt Demarest, CPA with Paar Melis & Associates, tackles one of the most misunderstood questions in the auto repair world.You’ve probably heard the “3–6% rule” a hundred times, but Hunt pulls back the curtain on why that simple percentage can mislead shop owners. Whether you’re a small shop trying to grow or an established business struggling to see ROI from your marketing spend, this episode helps you rethink the...