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Podcast: BE THAT LAWYER
Episode: Be That Lawyer Live: Building a Practice That Lasts (Part 2)
Description: In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss:Treating business development as essentialUsing systems and empowering teamsBuilding a culture of growthLearning through resilience and honesty Key Takeaways:Integrating business development into daily routines and tracking it like billable work ensures steady growth. Making it non-negotiable builds consistency and prevents unpredictable cycles.Leveraging CRM tools, spreadsheets, and point systems keeps outreach organized and accountable. Involving junior lawyers in relationships and strategy builds future rainmakers.Firms that reward, support, and normalize business development create sustainable success. Encouragement at every level strengthens e...