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Podcast: Walk-Ins Welcome: A Healthcare Marketing Podcast
Episode: Ep. 209: Value vs. Vanity Metrics: What Urgent Care Centers Should Really Be Measuring
Description: This week’s episode features a clip from our recent webinar, "Value vs. Vanity Metrics," a candid conversation about which numbers actually matter in urgent care marketing.Too many clinics are still chasing clicks instead of patients, and it’s costing them big.We’re cutting through the noise and focusing on what really drives growth.We cover:📊 The difference between branding metrics and growth metrics💸 Why impressions, likes, and clicks can mislead your budget📞 What “real” conversions look like (and how to track them)📉 How to calculate your true cost per lead and cost...