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Podcast: Brand Master Podcast
Episode: 168 | Positioning vs Differentiation vs Distinctiveness
Description: By the end of this episode, you’ll understand the difference between positioning vs differentiation vs distinctiveness and how to use these techniques in your own strategy process.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll discuss how some of the most decorated and well-renowned marketing minds have drastically differing opinions on the fundamentals of branding and marketing on why customers choose the brands they do.
Next, we’ll discover what brand positioning is and how it became the cornerstone concept of marketing in the early 80’s through the ground-breaking book “Positioning: The Battle For Your...