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Podcast: BE THAT LAWYER
Episode: Erik Olson: Investing in SEO for Referral Optimization
Description: In this episode, Steve Fretzin and Erik Olson discuss:Best practices for online marketing (including following Google’s Best Practices). Understanding your marketing and advertising target and strategy. When to get help with marketing versus doing it yourself. Creating content with authors and timestamps.  Key Takeaways:When you create content, you need to create with a strategy in place. Created content needs to be written for people, not just a smash of keywords or it won’t be picked up properly by search engines, such as Google. People are looking for more than just seeing the...