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Podcast: BE THAT LAWYER
Episode: Deborah Farone: Developing Clients, Confidence, and Career Control
Description: In this episode, Steve Fretzin and Deborah Farone discuss:Using business development as a path to influence and autonomyStarting relationship-building early in your careerAligning marketing with authenticity and personalityDeepening trust by focusing on long-term relationships Key Takeaways:Business development gives women greater control over their careers, choices, and leadership opportunities. A strong book of business shifts power dynamics and opens doors that talent alone often cannot.Business development is most effective when it begins in law school, not at a partnership. Early relationships compound over time and prevent habits that isolate lawyers from future c...