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Podcast: Garagecast - All Things Power Sports and Marine
Episode: Ep. #323- Live From AIMExpo. Rick Alcon: Build the Craftsman, Not the Technology
Description: Recorded live from AIM Expo, this episode features industry icon Rick Alcon of R&S Motorcycles, sharing four decades of hard-earned lessons on what actually drives dealership success. Rick cuts through the AI hype to explain why disciplined sales processes, human connection, and strong leadership still close deals.The conversation covers how AI should be used to build better craftsmen, not replace them, along with insights on hiring, training, succession planning, and adapting to today’s workforce without losing accountability or culture. A must-listen for dealers navigating change while staying grounded in fundamentals.