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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: 5 Rebel Truths About Crafting The Message You Want to Be Known For
Description: What do you want to be known for? That's a doozy of a question, isn't it? But if I ran into you on the street -- six feet apart, masks on, of course -- would you be able to answer that question in just a few words, in a way that was so compelling it would make me want to know more. So what do you want your business to be known for? For me, I want to be known for the Three Word Rebellion and creating messaging that matters. And that entire question of being known f...