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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: The Death of Dead Marketing
Description: In this special episode of This Old Marketing, Joe and Robert tackle one of marketing's favorite habits: declaring things dead. Every year, marketers rush to pronounce entire channels, strategies, and ideas obsolete. But many of the things we keep writing off are not only alive, they're quietly doing the hard work of building trust, relevance, and long-term value. Joe and Robert break down what marketers think is dying (but isn't), why these fundamentals continue to matter, and what actually deserves to be put out of its misery. Things Marketers Think Are Dead (But Aren't) <...