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Podcast: Mortgage Marketing Radio
Episode: Ep 71: How to Have Advice vs. Price Buyer Conversations and Win More Deals
Description: Our special guest this week is Ed Conarchy, with Cherry Creek Mortgage. Ed has closed over 4,000 loans in his career. That's right, 4,000! Ed and I unpack how to separate yourself from the typical path that most people come to you on, which is trying to put a mortgage in silo, or in a box of, "Okay, I need a 30 year fixed. I need the lowest rate." Like Ed asks hey, I you ask people in a mall, come up to him, "What's better, 4.6 or 5%?" Well, people are conditioned to choose 4.6, right? What Ed and I talk about is, how do...