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Podcast: Mortgage Marketing Radio
Episode: Ep# 40: How this Agent Created Instant Authority and Credibility With His Own Book
Description: What’s your perception of someone who’s written and published their own book? Does being a published author help position someone as an authority with celebrity and expertise? one in a million bookYou’ve heard it said: “perception is reality.” On today’s episode you’ll hear from top agent Erik Brown who’s leveraging his self-published book to elevate himself in a competitive market, taking control of how he’s perceived as unique and different from other agents. Erik uses his book as a highly valuable business card. People toss away business cards. They don’t toss away books. People take b...