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Podcast: Mortgage Marketing Radio
Episode: How the Loan Officer Closed $20M from TikTok
Description: Double Your Realtor Referrals in 90 Days or Less. No Cold Calls, No Chasing, No Paying for Leads. See The Success Stories Here: https://goagentrx.com/
In this episode, Geoff Zimpfer sits down with mortgage influencer Theoni Rapo. She's a top-producing lender with over 238K followers and 2.8 million likes on TikTok.
What's Inside:
Theoni’s origin story: how she turned real estate knowledge into social media influence.
Why TikTok became her #1 lead source, converting $20 million in closed loans in 2024.
Theoni's “content sprints,” real-time content updates, and pinned posts that build her audience and close deals.
How she shifted from a broad audien...