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Podcast: Dealer News Today Podcasts
Episode: “We’re really in the people business.” || Rick Ford, CEO, RFJ Auto Partners
Description: Rick Ford’s company, RFJ Auto, operates 40 dealerships across the American West and Midwest. One of them is the largest CDJR dealership in the world, Dave Smith Motors, which sells 10-12k new vehicles, plus about 5000 used, per year. The surprising part? This dealership is in Kellogg, Idaho — a town of 2,390 people. Their success (selling cars in 40 states in a typical month) comes from digital retailing. As you can imagine, their digital sales model brought them enormous success at the start of the pandemic. But Rick Ford started from humble beginnings. Raised around cars, he w...