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Podcast: Martinka Consulting's Getting the Deal Done Podcast
Episode: Paige Weise on Digital Ownerhship in M&A: Making Tech Transfers Smooth, Not Scary
Description: Paige Wiese, owner of Tree Ring Digital, discusses her journey from architecture to digital marketing, highlighting her agency's focus on addressing client pain points related to website development, marketing strategy, and ownership of digital assets. She emphasizes the importance of clear ownership and access to digital tools, warning against vendor misunderstandings that can limit client control.Regarding M&A, Paige explained her agency's unique approach of focusing on go-to-market strategies and ROI demonstration to enhance valuation during transactions.We also discussed the challenges of transferring digital assets in mergers and acquisitions, emphasizing the importance of...