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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Earning trust with well-researched content w/Stephanie O'Malley
Description: Stephanie O'Malley, Director of Marketing at Calero-MDSL talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about creating content that sales targets trust and value.Highlights:Using data and backing up claims to create content that your audience trustsHaving internal subject matters experts write contentWhy so much content doesn’t engender trustsWhy having trustworthy content mattersLearn more about Calero-MDSLConnect with Stephanie O'Malley on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your id...