Want to create an interactive transcript for this episode?
Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: NFL Marketing Wins Big with Bad Bunny
Description: This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunny: A Strategic Win The NFL's move to spotlight Bad Bunny wasn't just a halftime performance decision. It was a strategic signal about where the league is headed as it expands globally and looks to connect with younger, more diverse audiences. Joe and Robert explore whether this marks a broader repositioning of the NFL brand and what marketers can learn from a legacy organization willing to evolve...