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Podcast: Brand Master Podcast
Episode: 176 | Douglas Davis: The Creative Strategy Framework & Process
Description: In this episode of the Brand Master Podcast, I’m speaking with Brooklyn-based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, Creative Strategy and the business of Design.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy including Why Brand Strategy Is Important Modern Creatives
The Creative Strategy Framework & Process Overview
How To Find Your Target Audience
How To Translate Benefits and Value To Brand Messaging
How To Translate...