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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: The value and power of authenticity in marketing w/ Carol Bettencourt
Description: Carol Bettencourt, VP of Marketing at Chyron, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the power authenticity.Highlights:How Carol defines “authenticity”The intersection of authenticity and usefulnessAuthenticity drives a sense of purposeLearn more about ChyronConnect with Carol Bettencourt on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more info...