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Podcast: Walk-Ins Welcome: A Healthcare Marketing Podcast
Episode: Ep. 219: The Level Playing Field Urgent Care Has Been Waiting For
Description: For years, hospitals have operated with a built-in reimbursement advantage. That advantage is disappearing.In this episode, Nick and Michael unpack the rise of site neutrality and what it means for independent urgent care owners. As CMS changes how services are reimbursed, hospitals will no longer receive significantly higher payments for the same care delivered in your clinic.They break down how this shift impacts competition, patient behavior, marketing strategy, and pricing transparency—and why this could be a major opportunity for lean, well-run urgent cares.Here’s what they cover:💰 What site neutral...