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Podcast: Garagecast - All Things Power Sports and Marine
Episode: Ep. #332 - The Polarizing Voice of Power Sports: Mark Sheffield's Take on Dealers and OEMs (Part 2)
Description: In Part 2, Mark Sheffield takes on the biggest challenges in the powersports industry—dealer/manufacturer tension, volume bonuses, co-op pressure, and the race to the bottom hurting profitability.He shares why open dialogue matters, how his perspective shifted with BRP, and why digital lead follow-up may be the industry’s most overlooked opportunity.Candid, bold, and focused on helping dealers win.