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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Working hand in glove with sales w/ Sally Lechin
Description: Sally Lechin, Director of Marketing & Communications at lapetus Holdings, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about collaborating with sales.Highlights:How working with sales can help bridge the gap between marketing leaders and end usersMarketing as a sales enablement functionFirst steps towards better sales-marketing alignmentLearn more about lapetus HoldingsConnect with Sally Lechin on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust...