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Podcast: My Digital Farmer Podcast
Episode: 354 Stop Selling the Product & Start Building the Offer
Description: *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:5ecbc24c-8084-46d8-a27a-95f233051ad6-17" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> Are you selling a product… or are you selling an offer? Most farmers think they're selling the product. "I sell lamb chops." "I sell bouquets." "I sell eggs." But customers don't actually buy products. They buy offers. In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dr...