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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Cultivating end-users as evangelists w/ Leslie Tyler
Description: Cultivating end-users as evangelists w/ Leslie TylerLeslie Tyler, VP of Sales & Marketing at Edulastic, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about cultivating end-users of your product or service as evangelists.Highlights:Joining your audience’s communityUsing Twitter to engage with teachers and solicit market dataHow a “freemium” model helps build a user base and turn users into championsStarting an “Innovator Team” to get product feedbackLearn more about EdulasticConnect with Leslie Tyler on LinkedInThe B2B Content Show is produced by Connversa, a b2b cont...