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Podcast: Mortgage Marketing Radio
Episode: How Loan Officers Are Losing Deals To A $20/Month Chatbot
Description: A borrower you've closed loans for before just photographed your Loan Estimate and dropped it into ChatGPT.The AI told them you're overcharging.You're not. But they believed it anyway — and the deal went somewhere else.This is not a hypothetical. It happened to one of Trevor York's clients last week. And according to a stat dropped in this conversation, 77% of consumers now trust AI as much as a human expert. That number was lower a year ago. It will be higher next year.So here's the real question: when your cl...