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Podcast: Business of Tech: Daily 10-Minute IT Services Insights
Episode: Howard Rubin: Why Tech Spending Benchmarks Often Mislead Operators
Description: A persistent structural challenge highlighted in this episode is the disconnect between technology investment and demonstrable business outcomes, which fuels operational inefficiency and accountability gaps in technology spending. As articulated by technology economist Dr. Howard Rubin, a common industry tendency is to measure IT success based on technology adoption or budget size rather than objective business results. This pattern is not limited to large enterprises but affects small and mid-sized organizations, many of which feel compelled to maintain “current” technology without clear evidence of operational or financial return.
Primary evidence centers on the inadequacy of current macroeconomic indi...