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Podcast: BE THAT LAWYER
Episode: Megan Hargroder: Building Trust That Converts
Description: In this episode, Steve Fretzin and Megan Hargroder discuss:
Building trust over chasing tactics
Positioning with clarity and specificity
Showing authenticity to attract the right clients
Using story and proof to strengthen credibility
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Key Takeaways:
Modern marketing is shifting away from quick SEO tricks toward real human engagement. When people genuinely connect with your content and stay on your site, it signals trust. That trust is what drives visibility and long-term growth.
Trying to speak to everyone weakens your authority. Focusing on a clear niche helps people understand what you do and see you a...