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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Translating Data into Confidence with Rita Barry
Description: How do you know what's really working in your business? How do you know if that last launch really worked? If your Facebook ads are profitable or you're setting your money on fire? And how do you know if your email marketing is effective? You know when you look at the numbers. Oh, numbers. I know many of you are not like me. I'm a researcher. I revel in numbers. It's giving me feedback on whether or not my efforts are paying off. However, for you, numbers may feel like an abyss of anxiety and uncertainty. What d...