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Podcast: BE THAT LAWYER
Episode: Adam Arkfeld: Measurable Marketing with Pay-Per-Click Advertising
Description: In this episode, Steve Fretzin and Adam Arkfeld discuss:Sales and marketing working hand in hand. Diagnosing what is happening in your marketing. Who pay-per-click works best for. Tracking the data of your marketing campaigns.  Key Takeaways:Measurement creates integrity - the numbers don’t lie. You have to have clean metrics that you can rely on to understand what is happening with the marketing campaigns. Targeted and paid marketing changes rapidly, anything more than 6 months ago and it really is a different world. YouTube is an untapped market for most lawyers.  "The nice...