Want to create an interactive transcript for this episode?
Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Building a marketing function from the ground up w/ Amanda Betts
Description: Amanda Betts, VP of Marketing at SkillGigs, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about building a marketing function from the ground up.Highlights:Practicing "no"Making a business case for content marketing and thought leadershipStrategies for building a kick-ass marketing teamLearn more about SkillGigsConnect with Amanda Betts on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted...