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Podcast: More Perfect Marketing
Episode: The One About Old School Marketing for Online Businesses (with Michael Epstein)
Description: In a world over digital overload, consumers crave real, tangible connections and experiences with the businesses they buy from. Direct mail, specifically personalized postcards, is memorable and drives high ROI at a lower cost than you'd expect.
Michael Epstein has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. He's now an investor and principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign.
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