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Podcast: More Perfect Marketing
Episode: The One About Consumer Behavior (with Michael Solomon)
Description: Today's consumer is a very different person than he or she was even a decade ago. In this episode we'll be exploring how to rethink many of the basic assumptions we make about our customers.
Michael “wrote the book” on understanding consumers.
Literally.
Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
Michael often is asked to provide briefings to global executive teams who want significant increases in thei...