Want to create an interactive transcript for this episode?
Podcast: BE THAT LAWYER
Episode: Kip Boyle: The Intimacy of Podcast Marketing
Description: In this episode, Steve Fretzin and Kip Boyle discuss:Becoming a professional who sells and serves people in the process.The changing of traditional selling techniques.Creative marketing to connect with your community.The unique, human connections of podcasting. Key Takeaways:People don’t want to connect with companies, they want to connect with people.The selling techniques of yesteryear don’t work and often turn people away.There is a relationship that gets established between a podcast host and the audience that you don’t even realize is happening.It is all about consist...