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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Building an Argument: How to Get Past the Manipulation Tactics
Description: Pull a hoard of drooling, slobbering, fervent buyers willing to buy everything you have to offer! Yeah. That’s a real headline from a real sales page. Ick. But it reminded me of a question from a member of my email community that asked me, what will replace manipulative, privilege-based marketing in years to come? And the short answer is that we, as business owners, have to learn how to persuade in a different way. If we’re are going to break free from manipulative marketing, we have to encourage critical thinking in our buyers and prospective clie...