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Podcast: Games Growth with Upptic
Episode: Performance Marketing for Connected TV with Arthur Querou
Description: Our guest this week is Arthur Querou, Co-Founder and CEO at Vibe. Vibe helps marketers harness the power of Connected TV and OTT – allowing them to reach millions of households via TV as simply as they run ads on social media.
In this week’s podcast we take a dive into how user acquisition works for CTV and OTT. Who is utilizing CTV and OTT? Is it effective for mobile UA? How do the costs and KPIs differ between these and more traditional web and mobile marketing? Is attribution possible with CTV and OTT – and if so, how? G...