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Podcast: BE THAT LAWYER
Episode: Andy Cabasso: Getting Found on Google
Description: In this episode, Steve Fretzin and Andy Cabasso discuss:Focusing on the business, not just in the business Why a law firm should care about their web presence. Finding your unique differentiator (and communicating it properly). Ways to increase your Google ranking and SEO.  Key Takeaways:Your website is your only chance for a first impression with those who find you online. Your client is looking to solve a specific issue. They want to know that you can help them with their very specific needs. Getting your site organically ranked without paying for clicks is larg...