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Podcast: More Perfect Marketing
Episode: The One About Learning From The Old Master (with Csaba Borzasi)
Description: We're so often caught up in the "new" and "now" that we neglect to consider what happened in the past. This is very true when it comes to marketing. In fact, there is a huge amount of historical marketing data and a wealth of materials that most marketers (let alone business owners) have no idea exists. That's a shame, because there are powerful lessons within that material.
Thankfully, there are scholarly experts like our guest, Csaba Borzasi, who know how to mine for the gold within ad campaigns from the past... and show us all how to...