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Podcast: Brand Master Podcast
Episode: 194 | What Is Price Segmentation? (Modern Brand Example)
Description: Learn what price segmentation is and how brands use it to appeal to different market segments.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, you’ll know what price segmentation is and how to use it with a modern price segmentation example.
First, we’ll answer the question “What is price segmentation?” so you can understand how brands charge different market segments different prices for the same or similar products or services.
Next, we’ll take a look at an example of price segmentation with Adobe and how they offer studen...