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Podcast: Brand Master Podcast
Episode: 035 | Using Archetypes For Branding
Description: The more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography, or colors.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, you’ll learn why brand archetypes have become such an important element of brand strategy and how to use them effectively with this 5 step framework.
First, you’ll learn how going beyond demographics and psychographics allows you to identify the personality of your audience and the archetype they’re most aligned to.
Then, you’ll discover how to com...