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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Ditching the Lead Magnet & Building Your Email Community the Rebel Way
Description: This week's podcast is quick and dirty, but I'm talking about something that's important to community building: lead magnets. I'm sharing how you can revolutionize your thinking around your opt in, because lead magnets (or community anchors/builders as I've started calling them) can be rebellious too. Â For a transcript with links visit this episode's blog post here: https://drmichellemazur.com/2020/05/ditching-the-lead-magnet-building-your-email-community-the-rebel-way.htmlÂ