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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: How to Find & Craft Stories Worthy of Your Business
Description: In the last episode of the podcast, we talked about the three signature stories that your business needs to turn strangers into clients, connection stories, reason to believe stories, and, elevated social proof stories. However, now that you know the story types, you may be wondering how to source ideas for them as well as how to write them to make them enticing for your audience. So, using inspiration from Storyworthy by Matthew Dicks, that's what we'll be covering this week on the show. For a full transcript with links, click here: https://drmichellemazur.com/2020/03...