Want to create an interactive transcript for this episode?
Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: 3 Signs it Makes Good Business to Sense to Focus on Your Message
Description: I get this question a lot about creating a persuasive brand message that gets your business known is: when does it make good sense to work on your message? And that's a really good question. So I want you to understand two things. Number one, why should you even care about having a message and two, when and when should you think about working on that message? There are three signs or inflection points when working on your message might be that right next step, and that's what we're going to be talking about on t...