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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: How New Ideas Spread & Ultimately Become Accepted
Description: Hey, hey rebels. Today on the podcast I'm not only reminding you that success doesn't happen overnight, but explaining why this is so. It all boils down to the Diffusion of Innovation Theory. If you're a long time listener of the podcast then you've heard me talk about this theory before, but today I really wanted to dive into it. It's important to understand how an idea spreads and ultimately gets accepted so that you have a good idea of where to start and how long spreading your message may take. So sit back and relax as...