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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Who Should Your Message Focus On? Self-Centered vs. Audience-Centered Messaging
Description: Hey rebels, do you think that you are your message? Now, if you've listened to past episodes of the podcast, you know exactly how I feel about this idea. I've talked to a few other people who do messaging and they tell me that I am the message But I think you are not your message. Other people cannot spread you. A message that matters to your audience is about your audience. But what it allowed me to see is that there are two schools of thought for finding your message. There is the self c...