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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Could This Be the ONE Thing that Makes Everything Else In Your Business Easier?
Description: Rebel truth: communication is difficult, a that's coming from somebody who's studied this stuff for 25 years. In messaging, miscommunications are inevitable and since you are a business owner, getting people to understand what your business does, the value in your business, how it's different from other people who do what you do, it's an exceedingly daunting task. So, for the month of October, I'm going back to the basics. I'm going back to my training to talk about communication and to talk about why a can be so fraught with difficulty, but also what you...