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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Where are You Leaving Your Audience Behind?
Description: Today I am talking about my favorite tool for helping get my clients about a million percent more strategic with building their audience and growing their business. This tool moves you past thinking about your audience in very broad terms when you're creating your messaging and your marketing and it moves you into thinking about the current relationship or a lack of relationship you have with them. Once you know about this tool, you'll be able to figure out exactly where your marketing and your messaging might be leaving people behind. For a full transcript w...