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Podcast: Make Marketing Suck Less for Expertise-Driven Solo Businesses
Episode: Does Your Business Have a “True Believer” Problem?
Description: So many of my clients decided to start working with me because they have plateaued in growth. I have found that 9 times out of 10 this is an audience problem, due to only catering to your "true believers". What is the true believer problem and how do you know if you have one that could impact your business? And if you have that problem, what do you do about it? Listen in because that's what I'm going to talk to you about today. We'll shift the way you are developing content for your business and create c...